Hello class and Happy Belated Valentine's Day. Todd and I hope all of you had a special something from a special someone that you feel makes you feel as special as you are. If not, Todd and I say, "You're special!"
Today we will be selecting a slogan, or two or three to test in our Focus Group study set sometime during the next 10 days at a place and time still to be disclosed. The Research team directors - J.R. Quintanilla, Edwin Vasquez and Joe Hamon - must coordinate the focus group study. The research team will also direct the survey and questionnaire that all of the team members will distribute sometime next week.
Below are the slogans you voted to research and vote on during our last class meeting. I added one we discussed earlier this year but somehow forgot during our discussion last week. The slogan was developed by Joe Hamon's group during the Principles of Advertising class last fall. It's "How Grim Is Your Life?" So, here it goes.......buena suerte (good luck)!
Tell yourself what your limit is - Tania
Take Control of Your Life - Jennifer
Binge now, pay later - Skye
Don’t make binge drinking a rite of passage - Savannah
Know Your Limits - Al
Don’t be a the bottom of the barrel – J.R.
How does your life stack up? - Melinda
Drink up, Go Down - Joe
Don’t let binge drink decide your future - Melinda
How Grim is Your Life? - Joe
Well, good luck with this. Call if you have questions.