Sunday, February 15, 2009

Pick a slogan blog postings here Sunday, Feb. 15, 4 p.m.

Hello class and Happy Belated Valentine's Day. Todd and I hope all of you had a special something from a special someone that you feel makes you feel as special as you are. If not, Todd and I say, "You're special!"

Today we will be selecting a slogan, or two or three to test in our Focus Group study set sometime during the next 10 days at a place and time still to be disclosed. The Research team directors - J.R. Quintanilla, Edwin Vasquez and Joe Hamon - must coordinate the focus group study. The research team will also direct the survey and questionnaire that all of the team members will distribute sometime next week.

Below are the slogans you voted to research and vote on during our last class meeting. I added one we discussed earlier this year but somehow forgot during our discussion last week. The slogan was developed by Joe Hamon's group during the Principles of Advertising class last fall. It's "How Grim Is Your Life?" So, here it goes.......buena suerte (good luck)!

Possible Slogans
Tell yourself what your limit is - Tania

Take Control of Your Life - Jennifer

Binge now, pay later - Skye

Don’t make binge drinking a rite of passage - Savannah

Know Your Limits - Al

Don’t be a the bottom of the barrel – J.R.

How does your life stack up? - Melinda

Drink up, Go Down - Joe

Don’t let binge drink decide your future - Melinda

How Grim is Your Life? - Joe

Well, good luck with this. Call if you have questions.

21 comments:

  1. For mine, Binge now, pay later...there are finance things that pop up, but not with the same name. In terms of binge drinking, "Have fun now and pay later" is the closest.

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  2. My assigned slogan was "Don't be at the bottom of the barrel" I didn't find anything about it as an actual ad campaign, but the phrase itself is used in a descriptive sense to measure how a good a slogan, product, etc was..However there was one connection which was a stretch:

    http://www.telegraph.co.uk/foodanddrink/3334318/Dont-scrape-the-bottom-of-the-barrel.html

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  3. Sorry I couldn't find anyone on. My slogan was "Tell yourself what your limit is"

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  4. I didn't find any campaign with this slogan in any area. It reached different aspects from business to knowing your limits in weight lifting.

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  5. On the slogan "How does your life stack up?" we have discussed that it is used many times for several things, so i think it would be safer if we went with another slogan.

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  6. on the how does your life stack up what was the success of the previous campaign(s)?? How did it stack up?

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  7. Here is some good news "I guess" for the social norms campaigns used at UMASS and VIRGINIA

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  8. http://www.jointogether.org/news/headlines/inthenews/2008/umass-claims-success-with.html

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  9. Here is the negative aspect I was talking about- if you want the full PDF get the citation and search for it on the Jernigan Website.

    http://www.informaworld.com/smpp/content~content=a785835588~db=all

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  10. yay so we have some good research then.

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  11. For "Don't let binge drinking decide your future" it brings up different links about alcohol awareness. I found this one site http://www.soberrecovery.com/forums/newcomers-recovery/141531-cannot-stop-binge-drinking.html
    It's a discussion board about binge drinkers that are struggling to stop.

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  12. Here's more on Social norms..I think we can target the same subgroups mentioned in the research and perhaps test their accuracy in our focus group.

    http://goliath.ecnext.com/coms2/gi_0199-5904715/A-successful-social-norms-campaign.html

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  13. http://www.takebackyourbrain.com/2008/how-does-your-marketing-stack-up-to-super-bowl-ads/

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  14. Didn't ignore the post just was looking at stuff..I think that is a possibility

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  15. I got to go. I promised my mom i would take her out to eat. So i'll see you guys on tuesday. Bye!

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  16. ok...I will be here if anyone wants to report on their assignments

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  17. Good job...now we vote tuesday
    dr. flores

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