ADVERTISING TEAMs

Below is a list of our advertising teams plus some deadlines each must comply with. A "D" by your name means you are one of the directors for this group.


Finance Team – Tania Garcia-D, Jennifer Garcia-D, Joe Hamon, Skye Limon, Greg Stelfox, Lisa Lane.

This team must secure as much financing as possible. It is in charge of the flier/poster that is expected to raise at least $1,000 for us and also of making sure our fund-raising money is deposited into the Javelina Press Club account.

Research Team – J.R. Quintanilla-D, Edwin Vasquez-D, , Joe Hamon-D, Jennifer García, Tania García, Melinda Sepulveda, Savannah Martínez.

This team must make sure that the questions for our survey are ready and have been validated before general distribution. Also, it is in charge of coordinating the Focus Group study. The survey and the focus group study must be done within the next 10 days. It is responsible, also, for writing the research section of the Plan Book and Presentation and assisting with graphics for the Plan Book and Presentation.

Graphics and Production Team – David Brott-D, Al Andaya-D, Gregorio Stelfox, Lisa Lane, Jennifer García, Savannah Martínez.

This group is responsible for establishing the graphic pattern representation for our team in every element, including the Plan Book and the Presentation. The team is also responsible for a graphic and video information, including the shooting and editing of the television commercials and the recording of the radio commercials. It is also responsible for any guerrilla tactics developed by our team.

Plan Book Team – David Brott-D, D-Al Andaya, J.R. Quintanilla-D, Greg Stelfox, Edwin Vasquez, Savannah Martínez, Skye Limon, Tania García, Jennifer García, Lisa Lane.

This team must develop the design of the Plan Book, make sure it is followed throughout every page, and make sure it is sent off to AAF on deadline. The team must also develop the "material or text" for the Plan Book and ensure that it correlates with the script and power point of the Presentation Team.

Presentation Team – (To be Determined).

This team is responsible for all of the Presentation. It must coordinate practices, write the script and ask for any special effects it feels is needed for the presentation. The team will work closely with the Graphics and Production Team.

Costume/Stagecraft Team – Savannah Martinez-D, Skye Limon-AD, Lisa Lane.

This team must make sure we have enough money to afford our "shirts" and "uniforms." It will also work with the Presentation Team to decide the style of dress during the presentation. Last year, for example, the group decided our presenters would go "business casual" while the rest of the team wore light yellow polo shirts to the presentation.

Of course, the students in the class have final say so as to the duties and responsibilities of each team. This is YOUR TEAM.

Presenters Tally - How did you stack up?

Todd and I both want to thank all of the students on our team who tried out to become presenters. What you did was not easy. Speaking in front of any audience is difficult. Trying to follow a power point while a spot light is shining at you makes it even harder. Trying to deal with technological challenges complicates the matter even more. All of these elements were imposed upon our aspiring presenters because what they will face in real life at the National Advertising Student Competition sponsored by the American Advertising Federation is even tougher. So, it's a good test run.

The presenters were judged by a panel of experts, including a representative from Texas A&M University-Kingsville Advertising firm. Here is how they ranked our presenters.

1) Lisa Lane
2) Tania Garcia
3) Savannah Martinez
They picked these three as presenters, in no particular order.

They picked the following as alternates to be chosen by us, in this order.
4) Jennifer Garcia
5) Melinda Sepulveda
6) David Brott

Todd and I still have to tally our thoughts and those of the students (some students have yet to rank our presenters). We will be announcing the choices at Tuesday's class.

Well, don't stress. Every one has a role to play on this team and all of us will work very hard to make sure we give ourselves the best chance to succeed and to make a positive impression for our team and our university.



They left it up to the class to break up the tie at the bottom but were adamant about keeping the top three presenters in the final presentation team. We can have as many as four presenters plus a "techie" in our presentation team. That means we can have four presenters, 1 alternate and one techie....for our purposes. I will double-check on that buy for now we have at least a start and it's time to get to work. Again, all of you did wonderful.

Pick a slogan blog postings here Sunday, Feb. 15, 4 p.m.

Hello class and Happy Belated Valentine's Day. Todd and I hope all of you had a special something from a special someone that you feel makes you feel as special as you are. If not, Todd and I say, "You're special!"

Today we will be selecting a slogan, or two or three to test in our Focus Group study set sometime during the next 10 days at a place and time still to be disclosed. The Research team directors - J.R. Quintanilla, Edwin Vasquez and Joe Hamon - must coordinate the focus group study. The research team will also direct the survey and questionnaire that all of the team members will distribute sometime next week.

Below are the slogans you voted to research and vote on during our last class meeting. I added one we discussed earlier this year but somehow forgot during our discussion last week. The slogan was developed by Joe Hamon's group during the Principles of Advertising class last fall. It's "How Grim Is Your Life?" So, here it goes.......buena suerte (good luck)!

Possible Slogans
Tell yourself what your limit is - Tania

Take Control of Your Life - Jennifer

Binge now, pay later - Skye

Don’t make binge drinking a rite of passage - Savannah

Know Your Limits - Al

Don’t be a the bottom of the barrel – J.R.

How does your life stack up? - Melinda

Drink up, Go Down - Joe

Don’t let binge drink decide your future - Melinda

How Grim is Your Life? - Joe

Well, good luck with this. Call if you have questions.

Uniform discussion

We need to review our decision for "uniforms" or "dress" for the April conference and for publicity photos. We need to know what costs are entailed and if we want to secure sponsorship for this part of our expenses. Savannah, if you are in charge of this, lets take care of it by next Tuesday.

Advertising Team Poster - Ad letters ready

In our last class meeting it was decided that we again do our Advertising Team flier/poster. It was also decided at that time that we sell "spots" on the flier/poster. The discussion centered on selling business card size ads at $25. Two times that size at $50 and three times business card size for $100. Essentially, business card size is 2X2 inches, twice that size is 4X4 inches and four times that 6X6. Some business, however, will be satisfied by printing of their logo, address and phone number. We can do that, as well. Each one of us was to sell $100 worth of ads.

Also, the letter for the advertisers is ready. I will have some for class and others are available from Mrs. Ilda Ruiz in the Comm-TA office in the Speech Building. We need to discuss this.

Research Team Blog set for 4 p.m. Sunday

Remember, J.R. Quintanilla will be manning this post starting at 4 p.m. Sunday. Sign in the regular way and wait for J.R. to "comment" on the blog. The rest of the students can than "comment" and make suggestions. Do not make your posts too long. Keep it short and get to the point. Good luck. Oh, I will be on the way to the wake for the brother of Ilda's brother in Sinton. Call if you have quetions. I will try to answer.

Presentation Candidates to Present at Little Theatre Tuesday, Feb. 10

The Advanced Advertising class students who signed up to try out for the presentation team will do their presentations, Tuesday, Feb. 10, in the Little Theatre located in the Speech Building. Be prepared to present at least a 5-minute advertising/marketing/communications plan presentation on the business you been assigned. You are playing the role of the advertising agent trying to get the business of the account you have been assigned.


The candidates and their assignment are:

(1) Lisa Lane - Susann's Custom Jewelers
(2) Jennifer Garcia - A&B Hearing Aid & Audiology Center
(3) Savannah Martinez - JoJo Boutique/Salon Palomo
(4) Tania Garcia - "Visionarios" or The South Texas Art Museum
(5) Melinda Sepulveda - Bruno's Bath House
(6) David Brott - Knuckleheads
(7) Greg Stelfox - Dentures
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The class, the professors and maybe an outside professional will work in deciding who the four "presenters" on the "presentation team" will be. Good luck!

Good luck